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News & Events
Why Sigma Stretch Film Outshines the Competition February 18, 2019
In 1993, a small company had a big idea: provide stretch film at fair market prices in configurations customers want. That company is Sigma Stretch Film, and today they continue to grow faster than all other companies in their market. But why? Because, if you want to maintain that growth as your company gets larger, […]
Retailers Still Missing the Mark on Consumer Attitudes Toward Pricing February 12, 2019
“He lines up for the field goal. In most situations, this one’s a gimme. Just a 30-yarder. But this one’s for the Super Bowl. If he makes this kick, it caps the greatest comeback of all-time.” “Here’s the snap. Looks good. The kicker lays into the ball…and it’s…wide right!” “No good!” “That’s gonna sting him […]
“We’re dedicated to customer service excellence.” …Practically every retailer says this. And honestly, consumers roll their eyes because they’ve heard it so many times and it sounds like baloney. So it all comes down to experience. When consumers shop at a retailer, what do they actually get in comparison to what they want to experience? […]