The packaging you use says a lot about your brand. When selecting and designing packaging for your business, there are several things to consider. Do you want packaging that works for now, or packaging that will help your business stand out in a crowded market? Here’s what you can do if you want to make sure your packaging stands out. 

Order the Right Size

There’s no greater joy for consumers than opening a package and finding that it’s just the right size for the item inside. It typically means the item hasn’t shifted too much during shipping, and it creates a perception that the company knows what they’re doing. Packaging that’s just right for a range of your products saves you from potential problems, but it can also reduce your bottom line. There’s no reason to buy more packaging, packaging filler, etc., than you need. 

Get Custom Packaging Tested

We’ve all received packaging or cards that had beautiful designs that clearly didn’t quite go as planned once executed. You want your packaging to stand out, but you also want to make sure it’s effective. There’s no point in investing in a custom packaging solution if the solution is just going to create more problems. You can get your packaging professionally tested to see if it will hold up when you start shipping it around the country or beyond. 

Brand It

How you design your packaging will depend on what your brand offers. If your brand focuses mainly on sustainability, an over designed container with five different types of non-recyclable material may send the wrong message. However, if your brand is more design-focused, you’ll want to make sure your packaging echoes your mission. The most important part is that your packaging makes your brand message clear. 

Use the Right Colors

Another consideration when it comes to branding your packaging is what colors you decide to use. The colors of the packaging should help customers understand what’s inside and how it will make them feel. Choose colors that speak to your brand and your target audience. Colors influence human behavior, and you want to make sure you’re steering your customers in the right direction. 

Make it Sustainable

Today’s consumers expect sustainability. Across all demographics, people are willing to pay more for products that they perceive as being better for the planet. In 2021, a survey from Tracker showed that 55% of consumers had recently purchased a sustainable product or service. Switching to sustainable packaging is a relatively small change that can have a major impact on the perceived value of your business.

Starting with packaging that stands out can help your business in a big way. If you’re in need of packaging solutions, give Pollock Orora a call at 972-263-2126 or reach out online.