How to Optimize the Potential of Your C-Store’s Loyalty Program

Every c-store has a loyalty program.

But the problem now is: how do you get the most out of yours?

Well, let’s get right to it:

1. The Primary Reason C-Store Customers Join Loyalty Programs

For the fourth year in a row, according to a report compiled by Researchscape, the number one reason c-store customers join loyalty programs is to save money on gas.

And this holds true in both good and bad economic times, and regardless of whether or not gas prices are comparatively high or low.

2. What Holds Most Loyalty Programs Back from Growth and Engagement

That same report from Researchscape surveyed c-stores to learn why they think their loyalty programs don’t have as many members as they could.

42% believed training staff to talk about the program presented the greatest challenge.

37% of shoppers didn’t join a loyalty program because they didn’t know about one.

26% said they had never asked about one before.

You can train your staff to spread awareness. However, one step better would be to incentivize them with more vacation days for reaching a number of new members.

Training is necessary too. You don’t necessarily want to push your loyalty program on your customers in a salesy way (which would actually annoy your customers).

Rather, your employees would simply educate customers about the benefits of joining the program.

For example, they could ask,”Did you know you could get 1 free tank of gas after 10 fill-ups?”

And then that leads into a simple conversation about joining your loyalty program.

3. Remind Your Customers about Your Program

Life gets busy. Consumers forget or get distracted. After all, you’re one too, right?

That same survey from Researchscape found 19% of consumers forgot they belonged to a loyalty program, while 17% said they never got any reminders from their loyalty program’s app.

That’s such a simple change for your app’s developer to make. So it’s a nice quick win.

4. Use Your Customer Data to Drive In-Store Purchasing

One of the largest difficulties for c-stores lies in getting consumers to buy more in-store, where your higher profit margins lie.

The top barrier to this is while 72% of c-stores gather customer data, just 25% actually analyze and use it.

You could, for example, look at a customer’s purchase history and then deliver them a relevant offer based on that which gives them an in-store only discount.

Your loyalty program is undoubtedly a great source of revenue. And now you have concrete strategies to increase that revenue and snatch more market share from your competitors.

What to Learn From Amazon’s Customer Service

Amazon is the most loved brand by American consumers, according to a Morning Consult report.

Although Amazon uses some brute force to dominate the market, they work hard at appealing to customers too.

And you can routinely find Amazon at the top of the heap in the UK also.

Since customer service week just happened from 10/07 – 10/11, it makes sense to take a look at what they do so well with their customer service.

Because, you know from experience that nailing customer service is a choice. You can probably name a couple consumer-focused companies that make you angry when you just think of their name.

So, what does Amazon do so well that your company can learn from?

Here’s what:

1. Listen, Care, and Quickly Admit Mistakes

Regardless of whether your customer is actually correct in what they say or not, always start with,”Rita, I’m sorry that happened.”

That makes them feel like you’re working to understand their problem and get them a fix. They calm down.

And then you get to listen to and understand the facts.

Using their name also makes the situation more personal. Customers want to feel like people, not numbers or transactions.

The hard part is keeping your focus on this when you deal with customer problems and concerns all day long.

You won’t be perfect. But you need to find a way to train and reinforce this behavior in your employees on a daily basis so they focus on caring for your customers.

2. Create a Plan of Action with a Promised Result

After you learn and understand the customer’s problem, then your team member must create a plan of action to get the customer a result.

Ask the customer if the result is something that will make them happy.

If not, ask them what result will. For example, they may not want to pay return shipping. And that’s not totally unreasonable if you made a mistake on the order.

Stories of Amazon’s customer service can even fly to the extreme. For example, customers will buy hundreds of dollars in electronics, ask for a refund, but then never actually return the product.

That’s theft!

But Amazon will let some customers get away even with that behavior.

We’re not saying you should fly to that extreme. That’s not reasonable. But it does show you what Amazon will do on behalf of its customers.

3. Always Aim for 100%

Jeff Bezos was extremely proud of Amazon when it delivered 99.9% of its packages in time for Christmas (2011).

However, he responded,”We’re not satisfied until it’s 100%.”

Now that’s intense.

100% may never be possible. But if you make it your goal, that creates a competitive advantage between you and your competition.

Even though Amazon dominates the e-commerce world, they’ve done so largely through making the customer ecstatic.

So learn what you can from these tips, and implement them in your organization, ranging from the CEO to the office intern.

4 Almost Unbelievable Customer Service Stories to Inspire You

Customer service can be hard. Listening to unhappy, and sometimes unreasonable, customers for 8-9 hours a day takes patience.

But, no matter how difficult the situation, you can always turn it into a huge win for both your company and the customer.

Here’s some fascinating (and 100% true) customer service stories to inspire your own relationships with your customers:

1. An Apology from Mr. Bezos Himself

Amazon’s made mistakes. Even big mistakes. In fact, they poorly handled a situation where they allowed illegal copies of popular novels to be sold on their website.

Rather than some generic statement about “making a mistake” or defending their mishap, Amazon called it for what it is directly from the mouth of their own CEO:

And he didn’t even use a pre-written statement!

Now that’s inspiring and builds confidence in your customers.

2. Sainsbury’s Takes Advice from a 3-Year-Old

This is absolutely not a joke! And it makes total sense. Basically, the story is that the company made a bread called “Tiger Bread” that looks like this:

Looks delicious…but do you see the resemblance to a tiger?

Well, neither did one 3-year-old. She thought it looked more like a giraffe, and so with help from mom and dad, she wrote a letter to Sainsbury’s telling them just that.

The customer service manager took the time to respond, and told the story of why it was called Tiger Bread.

Elated that someone responded, the three-year-old’s mom took the response and posted it on her blog.

It quickly went viral and customers began demanding the bread be called “Giraffe Bread” in droves.

Sainsburys went with the flow and changed the name, even posting a note about the story in their physical retail locations.

What do you think happened to sales after Sainburys listened and responded in the way they did?

3. Auto Mechanic Makes the Mundane Rock

You don’t have to wait for complaints or total disasters to happen to make an awesome customer service story.

You can do it with normal service experiences…and even ones that go well.

Check out this simple note one auto mechanic sent after completing a routine repair for one customer:

Guess who’s now become a customer for at least the next several years, and possibly for the rest of their life?

4. Lego Saves the Day

Young Luka adored his Legos. One day, he decided to take one of the characters, Jay XZ, with him to the store, even though his dad told him not to.

And of course, the character was lost.

So, Luka wrote a simple note about the situation to Lego. Not only did he get a fun and creative response that eventually went viral, but Lego did more than just replace his missing character:

Opportunities abound for you to create your own legendary customer service stories.

Use these stories to inspire your own service, and turn that into an opportunity to grow your business.

5 Embarrassing Retail Shopping Bag Mistakes to Never Make

Your shopping bag says more about your company than you realize. It can be a huge missed opportunity if no one has taken the time to create a bag that aligns with your company’s strategic goals.

Here’s some mistakes you can make, and why they’re important:

1. Minimizing The Importance of Your Bag

This is the biggest mistake because if you never find your bag important, it remains a problem forever.

Durable bags can be an opportunity to get your customers to reuse the bags for gifts so they or others remember your company name.

You could also put a logo on that indicates the value of your company, and then put your URL on too, which can drive more sales.

These aren’t dramatic changes. They may not double your sales volume, but they are still a missed opportunity.

2. No Recyclable or Reusable Option

Yes. Stores still do it. They don’t have recyclable or reusable bags at least as an option.

This may not be an absolute deal-breaker for your customers.

But it hurts.

3. No Strategy Behind Your Bag’s Design

Getting a design that looks “good” is a start. Maybe that’s all the time you have in the early days of your business if you’re a startup.

However, if your business has any level of maturity, you need to have a strategy behind your bag.

Who do you want to attract?

How can you create a bag that wins their attention?

4. Wasted Material

This one drives up your costs. And it hurts you doubly if your market values recycling and sustainability.

How can you create a bag that minimizes the material necessary while still making a powerful impression on your customers?

5. Making Mistakes with Materials

Did you know it takes around 7,100 reuses of cotton bags before they make up for a single plastic bag you use and throw away?

With organic cotton, this number explodes to around 21,000!


More realistically, non-woven polypropelene, a common alternative to plastic bags, must be reused 52 times to make up for a single plastic bag.

Recycled plastic, on the other hand, requires just 2 uses.

You can learn all about it from this study done in Denmark.

Shopping bag mistakes happen. They hurt your company. They reduce your sales.

It’s certainly worth your time to optimize your shopping bags to increase your sales. And now you know why.

Top NTFB Volunteers and Supporters Honored at 12th Annual Golden Fork Award Ceremony

October 25, 2019 by Caroline Mandel
Original Article:

Golden Fork Award winners, L-R: Danny Flores, H-E-B/Central Market and Mabrie Jackson, H-E-B/Central Market – Corporation of the Year; Lonnie Pollock IV, Pollock/Orora and Lonnie Pollock III, Pollock/Orora – Hunger Ambassador of the Year; Teresa Jackson, Sharing Life Community Outreach – Jan Pruitt Legacy Award; Dave Arrington – Tom Black Volunteer of the Year; Chamalee Diaz, HelloFresh – Retail Partner of the Year; Lyda Hill – Lifetime Achievement Award; Catie Enrico – Hunger Ambassador of the Year; and Trisha Cunningham, president and CEO, North Texas Food Bank.

Look behind the scenes at the North Texas Food Bank and discover the heart of our community. You’ll see individuals, foundation and corporate friends and a vast feeding network of more than 200 Partner Agencies, joined together with Food Bank staff members to provide food assistance to our neighbors in need. Unified by the belief that no one deserves to be hungry, this army of hunger fighters is nourishing North Texas and proving that together, our community can overcome hunger.

Recently, the Food Bank honored top volunteers at the 12th annual Golden Fork Award ceremony. These awards are presented each year to supporters and volunteers who have exemplified commitment and dedication to hunger relief in North Texas. Past recipients have included Chef Kent Rathbun, the Dallas Theater Center, Plano Mayor Harry LaRosiliere, Toyota and the Hillcrest Foundation.

The following were honored at a special ceremony on Thursday, October 24 at the Food Bank’s distribution center, the Perot Family Campus:

Corporation of the Year: H‑E‑B

A true Texas institution, H‑E‑B has provided more than groceries to the Lone Star State throughout its tenure, and hunger relief has been a key focus since day one. For more than a century, H-E-B’s commitment and involvement in the communities it serves has been an important part of the way the company does business. As a NTFB Food Industry Partner, H‑E‑B has supported many food bank initiatives throughout the years. From ongoing food donations, to including regular reclamation loads, peanut butter for our Collin County Peanut Butter Drive and a full truckload of cereal in honor of Hunger Action Month, H‑E‑B has provided invaluable support to our critical work feeding our North Texas neighbors. Over the years, H-E-B has donated more than 32 million pounds of food to Texas and Mexico food banks, equal to more than 25 million meals.

Hunger Ambassadors of the Year: Catie Enrico and Pollock/Orora

Catie Enrico

Serving her community has long been a priority to Catie Enrico, Vice President of the Enrico Foundation, which honors the legacy of her recently deceased father-in-law Roger Enrico and his wife Rosemary. When she joined the Food Bank as chair of the annual Letter Writing Campaign in 2017, she set her sights on providing more healthy meals to children in need. As chair, Catie fearlessly led this campaign for two years, and under her tenure, the Letter Writing Campaign thrived! In her first year as chair – the campaign not only met its annual goal but exceeded it – a more than 69 percent increase from the previous year. Because of her leadership, the Letter Writing Campaign is positioned for continued success, and Catie helped advance awareness regarding the need for more nutritious foods for our North Texas children.


For more than 100 years, the Pollock name has been a staple in our North Texas community, creating solutions for everyday business needs. It will come as no surprise that the Pollock family, the Pollock/Orora company and its employees are all passionate about solving an everyday issue that impacts our community – hunger. Pollock joined the Food Bank in our fight against hunger in 2006, and made critical investments of their time, resources and financial contributions – all toward advancing the future of hunger relief work in a way that only Pollock can do. Their strategic investment established our southern hub that is now known as The Pollock Campus at Cockrell Hill Road. This year, Pollock/Orora went above and beyond in their commitment to close the hunger gap. From Food Bank event sponsorships, providing trucks and other resources to help us make our move to this new facility, volunteering at the Perot Family Campus and at various Partner Agencies and holding an employee giving campaign that resulted in record support, Pollock truly is a hunger ambassador in every possible way.

Tom Black Volunteer of the Year: Dave Arrington

Dave is a servant leader who is often found behind-the-scenes at major NTFB happenings, often doing the least desirable work – moving supplies or sorting through surplus. And, he does it without being asked. He just knows what must be done and steps in. Dave made it a top priority to welcome volunteers to the new Perot Family Campus and led the way alongside staff in developing NTFB’s “Kernel” Program, designed to develop new volunteer leaders. His heart shines through his hands and his unwavering commitment to serving neighbors in need demonstrates his generous spirit.

Retail Partner of the Year: HelloFresh

HelloFresh, the leading global meal kit provider, was founded on the belief that everyone should have access to the best ingredients and knowledge on how to cook them. For the past four years, through weekly in-store pick-ups, HelloFresh has provided NTFB with fresh produce and other nutritious foods for food-insecure neighbors in North Texas. Even with their explosive growth, providing nutritious foods to neighbors in need remains a top priority. Since establishing the partnership, HelloFresh has provided nearly 3.5 million pounds of food to help feed hungry North Texans.

Lifetime Achievement Award: Lyda Hill

Lyda Hill has shown transformational support for NTFB’s work in closing the hunger gap. The Foundation generously supported NTFB’s capital campaign, and most recently, made an investment in the purchase of a warehouse management system to help ensure NTFB has the critical infrastructure in place to continue providing nutritious food in North Texas as long as needed. In 2015, the Foundation partnered with NTFB and Feeding Texas to research the utilization of secondary market fruits and vegetables produced in Texas. The study found that in Texas alone, food banks capture 1/5 of the more than 350 million pounds of available secondary market fruits and vegetables. This discovery led to the creation of the Collaborative for Fresh Produce, a co-op that helps with produce distribution to food banks throughout the state.

Jan Pruitt Legacy Award: Teresa Jackson, Sharing Life Community Outreach

This award honors NTFB’s late CEO Jan Pruitt, who had a passion for helping her neighbors in need. The award was created in her memory three years ago.

In 1992, Teresa was a single mother of three boys and needed help. She sought assistance from her local food pantry and was met with people who made her feel helpless and ashamed. She found her calling in this life experience. In 1999, she founded Sharing Life Community Outreach in Mesquite, a Food Bank Partner Agency now considered a well-respected non-profit organization that helps meet the needs of food-insecure North Texans. Sharing Life operates a client choice food pantry, provides rental and utility assistance, financial empowerment training, gently used clothing and medical equipment in a loving and compassionate environment. In 2016, Sharing Life became an official Food Bank hub, operating like a mini Food Bank and distributing food from NTFB to 60 food pantries.

Our work at the North Texas Food Bank providing nutritious food to our neighbors in need would not be possible without the selfless, hard work from these compassionate individuals and organizations.

To learn more about how you can support the Food Bank and join our army of hunger fighters, visit

To view all photos from the event, click here.

How Green Are Green Cleaning Products Really?

Every product niche or industry has its skeptics. You’ve surely talked with someone who’s said,”I think all that talk about green cleaners being safer and better for the environment is overhyped so those companies can sell more.”

You can certainly see the line of reasoning.

…But what’s the truth?

Are green cleaners actually safer for you and the environment?

The Truth about Green Cleaners

The answer is that on the whole, yes, green cleaners do have greater safety for your health and the environment.

They do have an extra cost. But they are safer and healthier.

However, it depends largely on the manufacturer.

Some green cleaning products aren’t as safe and healthy as they claim.

For example, the Federal government doesn’t regulate how companies can use the terms “nontoxic” or “natural.”

So, companies can slap those terms on their labels, but really those terms can mean whatever they want.

Examples of Two Companies Doing It Right

The private company Method, for example, keeps a “dirty ingredients list” of chemicals it never allows into any of its products.

Seventh Generation does something similar with its “precautionary principle,” which requires its products don’t use ingredients with even a suspicion of causing harm to people or the environment.

However, even some of these company’s products have earned poor reviews from Environmental Working Group, a nonprofit that analyzes and reviews products for public health and environmental safety risks.

Some dispute exists, as Method claims Environmental Working Group’s evaluation techniques are too broad.

So in reality, the truth may still not be known for some products.

What Can You Do?

Clearly, the true safety and health-friendliness of green cleaning products sits in question.

And as you know, creating official standards takes years, and possibly decades.

So, what do you do in the meantime?

For now, see if the green-cleaning products you want have been certified by Green Seal and/or the EPA’s Safer Choice seal.

Green Seal is an independent nonprofit with no financial interest in the well-being of any companies who produce green cleaning products. They were the first organization to specialize in certifying the safety and health of cleaning products upon their founding in 1989.

They have been reviewed and approved by ISO and Global Ecolabelling Network’s Internationally Coordinated Ecolabelling System, so they’re a credible organization.

And you know about the EPA.

Yes. Many green cleaning products do exactly as you hope and expect.

At the same time, you have to exercise some caution.

And now you know how to get a clean facility, while also protecting everyone’s health (including your own) and the environment.

How to Keep Your Store’s Bathroom Smelling Fresh All Year Long

“Umm. There’s a problem in the bathroom.”

That’s the last thing you want to hear from your customers or employees.

If your customers discover it, that means it’s been around for quite some time. Many others have noticed it and formed their opinions about your business (right or wrong).

And if your employees report the problem in an office, they could feel you don’t care about them. And that could mean drops in their productivity.

Anyway, bathroom problems never do anything positive for your business.

So, how do you keep your bathroom fresh and clean in the first place so you don’t even get these complaints?

Follow this simple guide:

1. Two Potential High-Tech Cleaning Solutions

You can go a couple ways with technology to help keep your bathroom smelling and looking fresh and clean.

First, consider researching phone apps that allow customers or employees to notify your cleaning team of problems in the bathroom.

The other option would be to install IoT sensors. These sensors can relay data so you know exactly which toilet or urinal needs cleaning and when it requires that.

They can also be setup to do disinfecting and other simple cleaning activities when they sense the need.

Beat your customers and employees to the punch!

2. If You Don’t Have the Budget for a Hi-Tech Approach

Maybe you don’t have the budget or buy-in from management to make a hi-tech approach feasible.

For toilet stalls, you can try making a before-you-go odor neutralizer available. After all, no one wants to leave a powerful odor behind.

But that still leaves urinals, whose cleanliness men may feel less inclined to participate in because they don’t necessarily leave behind a specific odor.

Urinal cakes help. Ice can actually be even more effective, and it’s easier to come by.

3. Ventilate

You can do a lot with ventilation. Make sure air has a way in and out. Add fans to enhance circulation.

You can also try adding an air purifier, which improves air circulation and helps remove odor-causing bacteria.

4. Reward Your Cleaning Team for Work Well-Done

Look, no one really wants to clean urinals, toilets, or bathrooms. Give your cleaning team (or your contracted service) performance-based incentives for keeping the bathroom clean.

Make sure you involve your team in the decision so they choose a reward that’s highly motivating.

It’s not a guarantee. But, it certainly greatly increases the likelihood of keeping your bathrooms clean and fresh a much larger percentage of the day.

So that’s what you can do to keep your store or workplace bathroom clean.

Enjoy the fresher scent!

Product Spotlight: EMI Yoshi’s High-Quality Black Plastic Plates

Ever had to host an important event and want to make it come off with a smash, but don’t have the budget you want to make it happen?

That’s where EMI Yoshi comes in. And even though we’re highlighting their black rectangular plastic plates today, they design all their products to have the look of fine china and the affordability of plastic.

Just take a look at their black rectangular plastic plate in action to get a better feel:

Nice, right?

What kind of impression do you suppose that would make on your guests?

These black plastic plates are just one of many items carried by EMI Yoshi.

Plus, these and all other plastic servingware don’t just sit around and look good. Everything’s designed to be highly functional too.

These plates are sturdy and can hold a lot of food. They won’t fold and flop, dropping food to the floor and disappointing your guests. Liquids won’t soak through.

Your guests can focus on the event, socializing, and why they decided to attend your event. They won’t need to worry about holding their plates or staining their clothes.

How Does EMI YoshI Make It Happen?

Well, elegant disposable servingware is all they do. They don’t make the cheap, plain plastic servingware you get at your local grocery store.

They only make sophisticated and luxurious servingware like the kind you’d find at a distinguished event.

So that means they do it incredibly well. And since they’re focused on helping you make a lasting impression, they’re happy to listen to your feedback and suggestions and innovate in ways the market appreciates.

The company has a large line of elegant servingware and fast delivery times.

So, regardless of the event you host, and even if you find yourself in a serious time-crunch, EMI Yoshi makes it happen, and makes it a splash.

These rectangular black plastic plates absolutely make customers go wild. And EMI Yoshi has hundreds more options for you to browse so you host an event to remember.

Product Spotlight: Placon Fresh’n’Clear GoCubes

Need to keep your food looking delicious for customers so they buy, while also making sure the package stays absolutely securely sealed?

Placon’s new GoCubes come to the rescue!

Your customers still get all the expected convenience by being able to grab food and take it on-the-go, while also having a secure seal that keeps their food fresh and avoids spilling.

Here’s what the 12-ounce version with a clear base looks like in action:

But, that’s not where the benefits of GoCubes end.

In fact, you get much more with GoCubes:

1. Keep Your Food Fresher Longer

Separating each of the various contained foods keeps them all fresher even longer. Custom compartment trays ensure your team always packages portions consistently, which minimizes prep time.

You can also put the focus on your most delicious ingredients, enticing more customers to buy.

2. Secure Sealing

GoCubes can be easily film sealed, or just have a lid placed on. Tabs are included which allow customers to easily open your items and avoid spilling. This also reduces refunds and complaints.

And finally, this also ensures your container doesn’t fog. That means customers get to see your food items with 100% clarity, which maximizes your sales.

3. Stack Securely and Nest Efficiently

When not in active use to display and sell your food to customers, GoCubes still provide exceptional value to your business.

They’re designed to stack securely so they can easily be carried or transported by your team, without fear of the whole stack falling.

And when not in use, that also means GoCubes can be nested efficiently so they consume minimal space and don’t get in the way of your business’s operations.

4. Brand with Your Logo

Placon doesn’t need to take the credit. Give your company the credit by placing your own logo on any of the GoCubes.

5. Variety of Sizes

GoCubes can accommodate any merchandising approach you can dream of. Eleven sizes are available, ranging from 6-80 ounces in storage capacity. And you can choose from six different inserts, which customize how you arrange the food contained within.

6. 100% Recyclable

Finally, to cap off all the amazing benefits of GoCubes, each container is 100% recyclable.

Each is made with 100% recyclable post-consumer PET material.

Make sure you share that with your customers so they feel extra good about purchasing from you!

Yes. GoCubes absolutely rock. And you should definitely strongly consider them when you make your next food container purchase.

4 Office Sanitation Myths Dispelled

In every industry, you have myths and reality. Things appear to work this way, but they really work that way.

When you talk about office cleanliness and sanitation, understand the reality behind these 4 myths:

1. Office Sanitation Isn’t a Specialized Area of Knowledge

It’s easy to fall into the thinking that cleaning pros really aren’t professionals at all. It’s easy to judge people in this industry as much less than others.

But, sanitation, the actual process of removing disease-causing agents like germs and bacteria, is in fact its own science.

That’s because some products clean (giving an area of your office a neat appearance and clean scent), while others do that and kill the underlying germs and bacteria which make employees sick and reduce productivity.

To make the latter happen, you need specialized knowledge and experience as to which products to use, and the right way to apply them in the correct amount so they do their job.

That takes years to master, just like any other profession!

2. Anyone Can Do Office Sanitation

In truth, anyone can pick up a mop or rag and start cleaning. And you can certainly hire office sanitation services who do only that.

However, you can also find services with experienced supervisors who train capable, well-paid professionals who help you get results the entry-line companies can’t.

For example, they can actually reduce the amount of germs and bacteria in your office so your workers stay healthier.

That means they miss fewer days at work due to illness. And their productivity remains high because their body doesn’t have to divert any energy to fighting off germs and bacteria.

It may be harder to find a janitorial service who does this. But many do have the knowledge and skills.

3. Office Sanitation Disrupts Your Employees’ Ability to Do Their Jobs and Decreases Productivity

This does happen. But it only happens with inexperienced or cheap janitorial companies who don’t plan for this.

Experienced janitorial companies who know how to do their work understand how to blend in and do their job at your company while also not getting in the way.

And they’re happy to take the time to understand how to work with you best.

That’s one of many differences between just any janitorial service, and a top-notch one.

4. Clean-Smelling and Clean-Looking Areas Are Safe and Healthy

Some janitorial companies know how to manipulate their work to appeal to your senses. Others just want to make you happy. But the best make you happy and deliver you measurable business results.

Like you heard earlier, it’s easy to make a toilet or desk surface look and smell clean and fresh.

But, remember you don’t have a special sense for the number of germs and bacteria which could still remain.

You could have billions of bacteria that cause frequent illness and productivity problems in your office – even though it looks beautiful and smells fresh.

Appearances can be deceiving.

Office sanitation is important to your company’s success. If you take it seriously, you’ll notice an improved bottom line.

So make sure to investigate these myths and all their aspects as you hire a sanitation service, rather than the nearest warm body.

Your workers, your board, and your customers will thank you.

4 Things You Should Know About Distributing Product Online

Amazon sets the standard. But even though they do, data from eMarketer predicts they’ll do 47% of online sales this year.

But that means 53% of online sales aren’t done by Amazon. And that means you have opportunity to grab market share.

…But how do you do that? What should you do to snatch and keep your market share, and even grow it?

Here’s how to maximize opportunity as you sell and fulfill product via online transactions:

1. Focus on Customer Experience

Bob Trebilcock of Logistics Management finds client companies focus more on products’ cycle through their supply chain than customer experience.

Certainly, fulfillment time is a big part of customer experience. And it’s important to optimize that, as Amazon now aims to cut delivery time to just 1 day.

But, that’s not the only aspect of customer experience. How easy is it to get a refund from you? How quick and efficient is the ordering process?

How usable is your website?

You must gather customer experience data and optimize every step for a pleasant, painless experience to compete.

You’d be surprised how many company’s online experience remains stuck in the internet of 10 or more years ago!

2. Hold Your Vendors Accountable

Establish your own practices and procedures. And for companies who do not aim to meet your guidelines, give them a suspension.

Set a standard for how many times you can handle this, and then notify the company that the relationship will be dissolved if they get suspended too many times.

You may lose some relationships. But this keeps your business operating with peak efficiency and it helps you maintain a great customer experience too.

3. Optimize Your Returns Process

Returns will happen. Customers can’t touch or feel your products, and in the case of clothing, they can’t try it on.

The gold standard online is free returns. If you offer anything less than that, you really put a dent in your business.

Have your warehouse ready to receive returned items. Have your strategy in place for how you will liquidate these items.

Also, how will you get return labels to your customers?

Every step counts, and the larger the scale at which you operate, the greater the efficiency you create.

4. Automate Multichannel Distribution

Your customers now expect you to be present on many channels. That varies somewhat based on your niche.

But you can’t just sell from your own website anymore. Different market segments will prefer to interact with you via the channel of their choice.

So, you must have automation in place to take orders from a variety of channels.

Easy does it. One at a time. But you must be everywhere if you want to compete.

Product Spotlight: Purell ES8 Soap Dispenser Eliminates Need for Battery Changes

Where would we be without American innovation?

In some cases, innovations are huge, while in other cases they’re small but lead to huge benefits for the target customer.

The Purell ES8 falls into the latter category.

Its seemingly minor innovation integrates a small coin-cell battery with each refill so you don’t have to constantly monitor and change batteries for the dispensing system.

So you get a completely new refill of soap and a fresh power source with just a single refill change.

You’ll never have to worry about complaints of a dispenser failing to do its job ever again.

Now that’s a big deal!

Here’s what else will make you love the Purell ES8:

1. Easy Recycling

The bottle and refill easily disassemble so you can remove and recycle both. The same goes for the battery.

2. Simple to Check Refill Levels

Just a single look and your employees can easily tell whether the dispenser needs a refill. Never deal with another complaint about an empty dispenser ever again.

3. Backup Energy in Place

Just in case the coin-cell battery were to lose all its power prior to the refill going empty, the ES8 includes backup energy inside the dispenser.

And it provides more than enough power to keep the dispenser working like it should during high use.

4. Optionally Get Alerts

The ES8 includes GOJO SMARTLINK technology, which means you get alerts when the ES8 needs service.

This also allows you to add other upgrades as technology changes.

5. Highly Environmentally Safe

The ES8 cuts battery waste by 68% and reduces greenhouse gas emissions by 15% compared to leading no-touch soap dispensing systems.

That’s something simply you can advertise to your customers.

6. Cool Design That Blends In

So, customers and employees who use your bathroom don’t stand around and admire the beauty of your soap dispensing system.

With the ES8, you get a system with an attractive design that doesn’t look gaudy or cause any extreme reactions.

It gracefully does its job and doesn’t attract attention so your customers and employees focus on what they need to do next.

The Purell ES8 increases your operating efficiency so your maintenance team can focus on more complex tasks and keeping your workplace safe and clean for your employees and customers.

And we wholeheartedly recommend it.