Due to the unprecedented circumstances surrounding the Coronavirus Disease (COVID-19) crisis, some products supplied by Pollock Orora may not be cancelled or returned. These high-demand products include, but are not limited to, the following: gloves, sanitizers, disinfectant chemicals and wipes. Products ordered now are considered firm commitments to purchase and are considered non-cancellable and non-returnable. Orders cannot be cancelled and the product ordered cannot be returned for any reason other than a manufacturing defect. We will make every attempt to meet your requested needs, both during this crisis and for many years in the future. We appreciate your understanding as we all work to get through these challenging times.

End Your Product Labeling Problems with Express Labels

What’s your vision for your product’s label? Want to stand out from other products so you snatch more sales? Need to make sure you stay within legal guidelines?

Yeah. Express labels can do that. And they’ve been doing it for more than 25 years now. So there’s not a situation they can’t handle.

They also keep an extensive selection of raw materials available so they can quickly respond to your urgent projects.

Take a look at some of their capabilities to see how Express Labels can meet your needs:

1. Wide Range of Social Distancing Labeling

COVID-19’s going to remain a fact of life for at least the foreseeable future. And with the variant strains of COVID popping up from time-to-time, it could demand more change and social distancing rules at any second.

Stay on top of the situation with floor graphics and healthy hygiene labels. And if you work in a home office, easily remind everyone when you’re available and when you’re busy to keep stress and tension in check around your home

Keep yourself and your employees healthy so you maintain or grow your market share.

2. Food and Beverage Labeling

It’s hard to stand out and get attention in today’s marketplace. But the challenge becomes a lot easier with help from Express Labels.

Available high-resolution labeling options give you the little edge you need to compete and win. Plus, the labels are water-resistant, so they hold up even after your product is bought and stored in the fridge. That way, you don’t get forgotten, and you increase the likelihood your brand gets remembered and bought again.

You can also get “soft touch” labels, which give customers that extra sensory information that other brands overlook.

3. CBD Labeling

Legalizing CBD has ripped open the floodgates on a rapidly-growing new market. Everyone wants in on the new craze.

…And now you can differentiate from the competition with unique labeling. Durable materials with high-tack adhesives are necessary to succeed (otherwise your labels become susceptible to peeling).

Express labels can do all the CBD printing you need in a cost-effective way. And you even have eco-friendly labeling options available too.

For unique, cost-effective labels that stand out, we gladly recommend Express Labels. So you should feel ecstatic when we recommend them to you!

Why Should You Care about Aqua Chempacs Products?

You may or may not have heard of Aqua Chempacs. Compared to some of our vendors, who may have been around for nearly a century, they’re a newer player to the game.

Aqua Chempacs has been in the commercial cleaning solutions industry since 2010.

But, they have one game-changing hand cleaner that’ll blow you away for many reasons. And they have several other effective cleaning solutions too.

Check ‘em out below:

1. Dissolvable Liquid Concentrated Hand Soap Packets

Are 1000 – 1500 mL hand soap cartridges a problem for you?

They are now if you haven’t heard of Aqua Chempacs dissolvable hand soap packets.

First, they save you serious money on shipping. Instead of sending those heavy and bulky hand soap cartridges weighed down with water, you get nice and neat little 20 gram soap packets (they’re just like ketchup packets). The savings are massive because these packets have 50x less volume than cartridges.

The hand soap dispensers that use these hand soap packets are reusable. So, you don’t have to reuse plastic cartridges every time you need a refill. That’s a huge boost to the environment, which you can let your customers know about.

And there’s nothing to using these packets. Simply open the dispenser, put the dissolvable packet in, add water, and you’re set to go!

2. Commercial Cleaning Solutions

So now, simply take those dissolvable packets from above and apply them to every imaginable commercial cleaning process you have.

Start with spray bottles you use to clean surfaces. Add the same idea to your mop buckets. And the same also applies to your mechanized floor cleaners.

All packets are color-coded and sized exactly to the products for which they’re designed. So that reduces employee mistakes and means you use only the amount of product you need. This really piles up the savings for you!

3. Customized Cleaning Kits Are Available

Now, Aqua Chempacs’ pre-made commercial cleaning solutions will no doubt make a huge difference for your bottom line and environmental impact.

To maximize your savings even further, the company works with you to create customized cleaning kits for your specific needs. This eliminates so many of the complicated problems that you typically face with cleaning chemicals, such as:

  • Wasted product
  • Using complicated proportioning devices
  • Storage space issues
  • Training and supervising employees in the chemicals’ usage
  • Exposure to harsh concentrates

Yes. All that.

We’re raving fans of Aqua Chempacs. But we’ll only recommend them to you if they make sense for your company.

And if you hear us throw out their name, jump for joy because you’re going to love the results they give you!

What to Do About the Worldwide Container Shortage

Did you foresee COVID bringing about this issue?

Containers are available, but not in the possession of who needs them. They’re piled up in inland facilities, in ports, and some are sitting on transpacific shipping vessels.

The shortage has been so bad that some companies have seen their shipping costs rise by as much as 300%. Ikea has even called this a “global transport crisis.”

On top of all this, other options remain limited and e-commerce demand continues to shoot through the roof. A past option would have been to ship via air. However, traveling is obviously severely restricted, so that continues to be just a highly limited (and also costly) option.

While this crisis plays its way through the global economy, what can you do?

Take a look at some of your options:

1. Pass Costs Onto Your Customers

While the global economy is mobilizing to alleviate the shipping container shortage problem, shipping costs have been forecasted to remain on the high side all year long.

In other words, we likely don’t have a quick solution to the problem.

In the meantime, the best you can do may be just to pass the costs onto your customers.

After all, your competitors will be subject to the same market forces too. If they decide to not increase their prices, they’ll have to eat the additional shipping costs themselves.

And they’ll only be able to do that for so long.

2. Increase Order Size

It may be time to leverage the “economies of scale” to your advantage moreso than ever before.

This may be a viable solution because not only can you drive your shipping costs down, but you can possibly protect yourself from not having your product available to sell at all.

The shipping container shortage has led to the complete unavailability of shipping containers for weeks or months at a time.

Placing large orders may fill those gaps so you at least have your product and can keep the cash flowing.

3. Redesign Your Products’ Packaging

Now may be the time to audit the packaging efficiency of your top-selling products.

There’s plenty of companies who can help you out if you need to do this at scale but don’t have the manpower to execute now.

With leaner packaging, you also maintain your competitive advantage even when the container crisis ends.

It may be just the thing your competitors overlook.

Yes. You can make it through the global shipping container shortage.

With the right approach, and a little bit of luck, you’ll find yourself in a better position on the other side of this crisis.

5 More Actions You Can Take to Deal with Increasing Corrugated Cardboard Prices

When will those corrugated cardboard prices come back down?

It simply doesn’t happen that the prices of corrugated increase without a corresponding increase in the material itself. But COVID has made just that happen.

And even when you plan for the usual price increases, you still have intense pressure to keep corrugated cardboard’s costs in check.

Here’s some more actions you can take to drive down the costs of corrugated cardboard right now:

1. Consolidate Your Own SKUs

Not only will reducing your own SKUs decrease the costs of corrugated cardboard, but it helps with your own inventory control too.

Which SKUs have you thought about dumping for a long time, but have just never taken the action to eliminate?

2. Audit Your Supply Sources

Whether you work with a distributor or the actual corrugated cardboard manufacturer, make sure that they use the latest manufacturing machinery.

Suppliers and distributors are keenly aware of the increasing costs. And the smart, proactive ones will have the most efficient machinery and manufacturing processes in place to keep and increase their market share.

Have conversations with your current supply sources so you understand if they’re optimizing their own processes to keep your costs in check as much as possible.

3. Consider Alternative Packaging

Sometimes, the simplest solution is the best. You may just have to use less corrugated cardboard.

This may come at a bit of a trade-off. You might need to use packaging that requires more labor.

But, it may be all that you can do. Or, it might be the fastest way to keep costs down while you work on longer-term solutions.

4. Wait

Waiting is the hardest thing to do in the on-the-go world of American business. But, it might actually be a viable option, despite increases in corrugated cardboard’s price so far here in 2021.

Companies are mobilizing to meet the increased demand.

International Paper Company, for example, told the Wall Street Journal that it is spending $440 million to convert a paper machine mill in Jackson, Alabama so it can produce linerboard.

5. Compare Distributors

Now might be the time to have conversations with a half-dozen corrugated cardboard distributors or so.

Some understand how to buy corrugated cardboard in ways that don’t cause your prices to fluctuate as wildly.

They know that corrugated’s price will continue to rise. And they also know that their competition will be working hard to earn your business.

So they have ample motivation to keep your prices down.

The corrugated cardboard market just isn’t easy. But at least you have options.

And now that you have some ideas, you can create your own strategy, and hopefully keep your corrugated cardboard prices in check.

4 More Ways You Can Deal with Rising Resin Costs

Is there any material consumers buy en masse that isn’t experiencing at least some increase in price?

COVID-19 has disrupted almost every last aspect of the supply chain.

Plus, you have the price of oil increasing so far this year, which has also driven up the costs of resin a little also.

Fortunately, there’s plenty you can do about those rising costs. Here’s what to focus on:

1. Work with Distributors Who Understand Your Company

When it comes to sales, you have pre-designed packages that everyone gets, and then you have companies who take the time to understand your specific needs and work with you to create a win-win relationship.

If you’re not getting help from your current distributor, and you feel like they don’t understand your business, maybe it’s time to make a change.

For example, you may work with a distributor who offers just-in-time supply, which keeps your overhead costs related to resin management in check.

Your situation is unique. So you’ll know when you have a resin distributor who meets your needs.

2. Hold on and Hope

“Hope” is never the strategy that you want to hear about in business. But with plastic resin prices screaming to record levels recently, it could be your only choice.

Though polyethylene prices haven’t been as high as those of some of the other plastic resins, additional supply has now started to flow toward the US.

A fire destroyed the Pemax plant in Mexico, but that should be fully repaired and operational again in the coming months.

Brazilian plastics maker Braskem Idesa has also gained a notable supply of ethane, which will further increase the PE supply.

Experts also believe recovery from the recent blows to the industry (brought about by the absurdly cold weather) will begin to arrive in the second quarter here.

Hope’s not the ideal strategy. But in this case, it may work.

3. Present Yourself as a Potential Long-Term Customer

Plastics distributors right now are most willing to work with long-term loyal customers, and companies who want to become such.

We’re not saying you should deceive your distributors. Typically, long-term relationships become the most fruitful for both parties.

Now may be the time to make a change or make a stronger commitment to your existing plastics distributor.

4. Put Just a Single Employee in Charge of Purchasing

If you’ve been purchasing resins for any length of time, you know that buying is about relationships, not leverage.

You can also more easily coordinate shipments to reduce freight costs this way.

Having multiple people buy from multiple suppliers weakens the strength of your relationships. And the inevitable outcome is that you end up paying more in an already expensive market.

It may be difficult and wearing, but when you have just a single person in charge of purchasing resin, that gives you the best opportunity to keep your costs under control.

And in this market, every little bit you can get makes a big difference.

It’s not easy in this resins market. But you can keep your costs in check. And recovery in the supply is on the horizon.

Hang in there and use these tips to your advantage to keep yourself competitive.

What’s the Most Effective Way to Support Today’s Customer?

Customers want self-service options over interacting with in-store employees or your customer service team, if possible.

There’s no doubt about it.

IoT and mobile device management firm SOTI surveyed 526 shoppers and found:

  • 73% prefer in-store self-service technologies
  • 76% like the faster shopping experience that self-service and employee mobile tools provide

Plus, the cost of customer self-service runs just pennies, while the cost of live customer service runs $7 for B2C and $13 for B2C, according to Harvard Business Review

The good thing about this, obviously, is that you can cut your costs. And self-service technologies scale almost infinitely. Plus, customers get help for their problems.

But, on the other hand, this creates the natural problem of your customer service team only getting the more difficult customer service issues technology can’t solve.

The problem is that most companies haven’t changed their customer service hiring and training practices much over the past several decades. So, their reps don’t have the skills necessary to help today’s customers with the challenges they face.

And of course, complex issues take more time (and therefore cost more) to handle.

What Should You Look For in A Customer Service Rep?

By the time a modern customer gets to you, they’ve already done their online research. They’ve used your self-service help if you have it available.

They’ve spent time. They’re angry, frustrated, annoyed, and out of patience. So, you need a specific type of customer service personality to handle that situation.

According to the aforementioned Harvard Business Review, customer service managers prefer what they call “Empathizers.” These reps have good listening and communication skills, like to help, and aim to provide good service.

But HBR found “Controllers” to actually be the best type of rep. “Controllers” take charge in a social situation, build a plan, and get customers a quick answer to their problem.

“Controllers” focus more on telling customers what they should do to solve their problem than asking customers what they want to do.

And HBR found that 84% of customers want a straightforward answer to their problem, rather than an array of choices about what to do.

The theory is easy to understand. But, at least now you know what to aim for.

And you can work to build a customer service support system that makes your customers ecstatically happy…while your competitors flip and flop around, trying to figure out what to do.

What to Do About The Rise of Corrugated Cardboard Prices

As if the disruption to your supply chain isn’t enough, the price of many common retail materials have also increased.

For example, linerboard and corrugated cardboard have both had their price increase significantly because of the additional demand for e-commerce.

Historically, the price of both has been tied to the paper index, which is based on the transaction price between manufacturers and their clients.

Even as the world crawls out from COVID’s tightly clenched fist, corrugated prices will remain higher than normal.

Some market segments, are still hesitant to go out in society (and rightfully so) that, even though they’ve historically avoided shopping online, now they’re going to stay in and buy online more than ever before.

So, all you can do is adjust. Speaking of which, what exactly can you do to soften the blow of increased corrugated cardboard and linerboard prices?

Here’s some ideas:

1. Custom-Size Your Shipping Boxes

Custom boxes do cost more, but that’s only up-front. Once you have your design in place, the cost of custom shipping boxes remains roughly the same.

If your boxes were slightly too big for your product in the past, now’s the time to give them an audit and change them to perfectly fit your products.

Boom. Easy savings there.

2. Increase Your Order Volume

It’s another quick win. Simply talk with your packaging supplier, and ask them about quantity discounts.

This may require innovative cash flow management strategies. But the additional work is worth it.

3. Use the Right Board Grade

You can choose from 19 different grades of corrugated cardboard. Are you using the right one for each of your SKUs?

Chat with your supplier about each of your products so you can analyze them all and find out.

You may identify several opportunities to use cheaper cardboard that still gives your product adequate shipping protection.

4. Can You Bundle Products Together?

What do consumers frequently purchase together?

You could save on shipping costs by immediately putting both of those items together in a single box.

And since the fulfillment costs will be lower, along withl the material costs, you can offer a small discount to your customers to incentivize purchasing in that way.

This may not be the biggest opportunity for savings. But, every little bit counts.

Resin Prices Continue to Rise: What You Can Do

What’s going to go out-of-control in the retail supply chain next?

For now, it’s the skyrocketing prices of resin. Each of the five types of commodity resin have had their prices continue to march steadily upward.

But this isn’t all driven by COVID.

The polar vortex that caused plummeting temperatures in February also played a role. Refineries in warm areas of the country (Texas and Louisiana specifically) aren’t prepared for cold temperature extremes. And as a result, they’ve experienced disruptions to their operations, which has also influenced resin prices.

You don’t have to feel helpless about the situation. Here’s how you can protect yourself from skyrocketing resin prices:

1. Write Tighter Contracts

Plastics Technology Online wrote a fascinating article on controlling resin costs.

They quoted Bill Bowie, COO of Resin Technology, Inc., a materials costs consulting firm, as saying,”The best buyers in the world do it that way.”

He was referring to sitting down and negotiating with resin manufacturers on a monthly basis.

He suggested that many negotiations begin with price indexes. However, those are only a starting point.

Typically, from there both sides agree to a discount.

2. Pass Price Increases on to Customers

We get it. It’s difficult to do this. And if big-box retailers sell your product, they may want nothing to do with your proposed price increases.

Still, at minimum, talk with big-box retailers and at least see what they think.

If that route doesn’t work, you could also find less expensive raw materials and offer consumers alternative products.

You may also need to get extremely creative. Add more value to your products so customers are more willing to pay higher prices.

For example, you might design an amazing gift box if you have an item consumers love giving as a gift. They’ll pay more for the convenience of the gift box…and even noticeably more than the cost of the materials for the box and product.

3. Explore Alternative Materials

Now may be the time to move to greener materials, which opens up a whole new market segment for you if you mostly use plastic resin.

For example, agricultural film and mixed recycled plastics from municipalities are available in abundance…and not many US companies can use either.

So, you have low, steady prices consistently available to you.

Those particular recycled options may or may not be of use to you. But you get the point of the story.

Rising resin prices don’t need to be a major disruptor for you. And now you have some simple strategies for decreasing the effect of them.

How to Deal with Supply Chain Issues Caused by COVID-19

Will supply chains be this disrupted ever again?

Many lead times have doubled, or even tripled. Right now, there’s an unprecedented shortage of paper for corrugated boxes thanks to the demand explosion in e-commerce.

How do you manage the chaos so you come out at least break even, hopefully profitable, and possibly your market’s leader?

Here’s some strategies to help you make it through:

1. Time to Completely Overhaul Your Supply Chain

It may be cliche to say, but it’s so true: necessity is the mother of invention. COVID-19 has taken any vulnerabilities in your supply chain and made them glaringly obvious.

That’s a bad thing in the immediate moment. But it doesn’t have to be for the long-term.

You can use this time to innovate and adapt your supply chain to the global shock caused by COVID.

And then you can be better prepared for any future disruptions. Companies who view this time as an opportunity to improve will find themselves at the head of their industry as the world returns back to normal.

This could include optimizing the use of IoT, robotics, and 5G in your supply chain.

2. Is It Time to Change Your Company’s Culture?

Believe it or not, centralized authority over decision-making can actually be a bad thing. The problem is that it can stifle growth and innovation.

Rather than developing creative solutions to a changing and never-before-seen problem, the same old thing is done.

What’s the problem?

Fear. Companies with this approach are afraid that the situation will lead to their total failure. They don’t allow smart risks. And they focus on control.

That only leads to maintaining the status quo at best…or significant loss of market share at worst.

Instead, the legendary business book Good to Great did meticulously thorough research and found that “operating with freedom within a framework of responsibilities” was the approach that led to historically great success.

Do you have that approach in your culture? If not, it’s time to take a look.

3. What Should You Focus On?

Consulting company Accenture recommends doing the following specifically to make the most of the disruption caused by COVID:

  • Focus on the health and safety of your employees first so they can be optimally productive
  • Maximize your ability to glean data from all aspects of your supply chain so you can make the right decisions
  • Micro-segment your market so you can respond appropriately to demand
  • Build a sales and ops emergency SWAT team that can quickly create and implement responses to fast changes
  • Create what-if scenarios so you have actionable insights ready that will optimize company KPIs

It’s easy to say all this. But it’s much harder to do.

However, you now have a starting point. And the rest is up to you.

Best of luck to you as you navigate your way through COVID’s supply chain disruptions!

E-Commerce Spend May Hit $1 Trillion by 2022: How Do You Get Your Share?

Adobe just released its Digital Economy Index report.

It found that COVID drove an additional $183 billion in e-commerce sales, which was just slightly larger than the $188.2 billion spent by consumers in November and December of 2020.

And to put this massive growth in perspective, consumers have spent $121 billion online in January and February 2021, which represents 34% year-over-year growth.

With such wild growth happening, how can you be sure you win your share of it?

Here’s what to do:

1. Buy Online Pick Up In-Store Is Here to Stay (BOPIS)

As COVID winds down in the coming years, it’s hard to say to what extent BOPIS will hang around.

One important trend to know is that baby boomers, who have traditionally avoided e-commerce, are now running to it in droves. And because they’re more vulnerable to COVID, many will make that a nearly permanent habit…even if COVID’s effects wear away for the most part.

For now, BOPIS demand is experiencing insane growth. According to Adobe’s aforementioned report, consumer use of BOPIS has increased 67% year-over-year.

2. Keep Your Existing Customers Happy and Look for Growth Opportunities

Even though e-commerce is a completely different engagement medium, the time-tested fundamental strategy of maintaining good relationships with your existing customers doesn’t change.

It costs a lot of money to drive customers to your website. It takes a lot of work to win their trust to the extent that they purchase from you.

But, once you have them in your fold, it’s much easier and less costly to keep them around. So make sure you focus plenty of resources on providing exceptional value for your existing customers.

Customer service should deliver quick, straightforward answers for irritated and time-strapped customers.

Provide plenty of additional buying suggestions to customers who have already purchased.

3. Be Willing to Consider Disruptive Technologies

While Instagram is now considered an expected part of your marketing mix, in early 2019 it was the new kid on the block. Early adopters of marketing on Instagram made a nice chunk of change.

And the same happened with TikTok.

Live chat has now become an expectation in many niches too. And now automated chatbots have begun to become a standard operating part of many websites.

It’s up to you to figure out which technologies will be best received by your market. But clearly, if you adopt them early on as they make sense, they’ll help you win more market share.

This sounds so simple when you read it. But none of this is easy to execute.

However, at least you know what to be aware of and implement as you grow your business.

How to Improve Your Customer Service Without Increasing Your Labor

Every customer service team should have it: a knowledge base for customers to search.

That way, they can get quick answers to their questions. Not only does this reduce your labor. But it can make customers happier because then they don’t have to sit and wait on the phone to get their problem solved.

As you can imagine, however, you can make a knowledge base in helpful and not-so-helpful ways.

Take a look at some of the best practices and biggest mistakes:

1. Have Your Clearest Communicators Create Your Knowledge Base

When they write, you immediately understand. They get straight to the point. And there’s absolutely zero confusion.

It’s important to remember that speaking clearly and writing clearly require two different skills.

Frequently, businesses undervalue written communication. And of course, if you have a confusing knowledge base, you’ll get even angrier customers because they have to spend more time…but still come away without an answer.

Customer service team members who aren’t as clear with the written word can still be a part of the creation process. They can offer feedback and help fine-tune details so your knowledge base is optimally helpful.

2. Avoid Industry Jargon

When you create your knowledge base, always use the simplest words possible.

No one has ever said, ”This knowledge base is seriously messed up. It’s way too easy to understand!”

Assume your customers have little knowledge in any one given subject area. Do not give them industry jargon and complex acronyms that you toss around every day at work.

If it makes communication easier to use jargon now and then, just make sure that you define what each term means.

3. Do Update Your Knowledge Base Thoroughly And Consistently

Keeping your knowledge base in check may require a solely dedicated specialist. It may not be something that you can have several team members care for in their precious spare time.

But even if you have to specially allocate a single person to keeping it updated, remember that the time they save your team outweighs the time spent maintaining the knowledge base.

When updates need to be made, remember to update all related articles and processes in your knowledge base also.

4. Don’t Require Customers to Login

Your customers should be able to access your knowledge base without logging in. What if they forgot their password or username?

Now they would have to go through another few minutes of frustration to get help!

Plus, keeping your help articles public makes them searchable and indexable by Google. It could be another way to bring more customers to your company.

If you decide to create a knowledge base to help your customers, take the time to make it the asset it should be.

Less frustration means happier customers and customer service team members. And that just makes your company that much better all the way around!

How to Get Customers Back Into Your Store in 2021 and Beyond

The COVID vaccinations have finally arrived. And they’re rapidly being administered.

Plus, society in general is calming down about the whole COVID pandemic. Many are simply sick and tired of being isolated and are ready to get out again.

Whatever the reason, consumers are ready to begin the slow and lengthy transition back to normal life again.

So how do you get them back into your store so they don’t run to your competitors?

Check out these ideas:

1. Hold a Socially Distanced Event

H2Design & Co., a small independent retailer that offers high-end clothing, decor, and other knick-knacks in Paw Paw, Michigan, simply held a socially distanced event.

They rented out a local theatre to host a “Chick-Flick Movie Night” (most of their customers are women). Wine, flowers, and some sweet treats were made available.

We’re not sure how they actually got people to go into their store. But you could offer some sort of in-store only discount at your event (or just hold your event in your store).

2. Offer Clear Benefits For Shopping In-Store

The internet can come close to replicating the in-store experience. But it can’t precisely duplicate it.

For example, you can offer concierge service. Don’t force it on your customers. Let them just browse if that’s what they want to do.

But do be attentive. Make your customers aware of sales that might interest them. Ask if they need help finding anything. If they have something picked out to purchase, make them aware of accessories that enhance the item’s use.

Doing all these low-pressure things that help your customer, rather than making them feel like you’re twisting their arm into a sale, goes a long way.

3. Do an In-Store Product Demonstration Via Facebook Live

This is what Sidra McWhorter of Sweet Pea’s Boutique did. She showed her customers how a teeth whitening kit worked.

The results?

92 additional sales during the event (the kit costs $119) and many more coming in-store.

That may not sound like much to you. But, the idea scales to pretty much any level. You just have to offer the demo and have the product available.

Entice your customers further by limiting the quantities you have.

4. Consistently Treat Your Own Associates Well

Few businesses truly understand how to create company cultures that make their associates want to avoid leaving at nearly all costs.

Trader Joe’s totally nails the employee experience. And their niche (specialty grocery) isn’t necessarily known for people wanting to build careers.

In 50 years, they’ve never once laid off associates. A supportive and fun environment combined with great pay and benefits makes associates eager to stay (and offer great customer service).

And as recently as 2017, Trader Joe’s did $13.3 billion in revenue.

Treating your own associates well leads to them naturally wanting to do everything they can to keep your customers happy while in your stores.

That’s a great recipe for bringing them in…even as COVID winds down!

Yes. You can get customers back into your stores. Learn what you can from these stories and adopt what can work for you.

Your competitors will find themselves seething with envy when they see your success!