Due to the unprecedented circumstances surrounding the Coronavirus Disease (COVID-19) crisis, some products supplied by Pollock Orora may not be cancelled or returned. These high-demand products include, but are not limited to, the following: gloves, sanitizers, disinfectant chemicals and wipes. Products ordered now are considered firm commitments to purchase and are considered non-cancellable and non-returnable. Orders cannot be cancelled and the product ordered cannot be returned for any reason other than a manufacturing defect. We will make every attempt to meet your requested needs, both during this crisis and for many years in the future. We appreciate your understanding as we all work to get through these challenging times.

A Quick Guide to Reopening Your Restaurant During Coronavirus

Finally, we are able to start getting back to business!

That means consumers will slowly start coming out and heading back to your restaurant.

But, since this is an unprecedented situation, what do you focus on as you get going?

Here are a few things to consider:

1. Start with Safety and Hygiene

Your customers want to know that you’re doing everything you can to keep them safe. You may not be able to keep everyone six feet apart at all times. But do what’s in your power to make that a reality.

Rearrange your seating to keep customers the correct distance apart. Consider seating that requires all customers to call ahead and have reservations.

In addition, make sure that staff members stay home if they are sick and make the sanitizing efforts in your restaurant visible. You can even designate one associate to do the latter for their entire shift.

Also ensure that you have signs clearly displaying your policy on what customers and staff need to do to keep everyone safe and healthy. A simple sign saying, “We use disinfectant specifically approved by the EPA to stop the spread of coronavirus” goes a long way.

After all, what customers would know something like that?

2. Equipment Cleaning Procedure

It won’t be easy, but you do need to have rigorous step-by-step equipment cleaning policy in place.

At a high level, follow the general rule of “empty and clean.” Change the fryer oil. Sanitize all surfaces that come in contact with food. Make sure all heating and cooling appliances operate fine at their proper temperatures.

Also, figure out how you can minimize points of contact when you have more food delivered.

3. Keep the Takeout Coming

You’ve probably shifted to this business model to a degree. But have you done what some other restaurants have and started giving families multiple meals’ worth of food in a single order?

That saves on delivery costs, improves your sales, and keeps your customers happy for more than just one sitting.

And make sure you keep this around until it’s clear demand has fallen off to the point where it no longer makes sense to serve your customers in this way.

4. Offer Gift Cards

Gift cards give you revenue that you need now while waiting to take on the expenses later. If you don’t already offer them, consider it.

This also puts some motivation on the customer. They have a little bit of a weight on their mind that they have something laying around that needs to be used.

And remember, only about 80% of gift cards ever get redeemed. That means you keep the extra 20% as pure profit.

5. Actively Communicate

You have your own unique local circumstances. You don’t want your customers to sit around, wondering if you’ll ever open again, or if you’re even out of business.

So, communicate with them regularly via the methods available to you: email, social media, or flyers, or whatever it is that you use.

That way, you can get them back in as soon as possible.

There’s no one-size-fits-all guide to reopening. But these tips will get you on your way so you don’t have to guess, make mistakes, and waste time.

Keep them in mind as you re-open and welcome guests back.

How to Regain Customer Trust During the Turbulence Coronavirus Has Caused

Trust is the most fundamental building block of society. Why did customers go to your store, either physical or online, prior to the coronavirus pandemic?

They trusted you to deliver on your promise.

So now you have the gargantuan challenge of rebuilding that trust…when you have the news media constantly screaming doom and gloom.

What can you do to quickly regain trust as nearly every state across the nation allows businesses to reopen their doors (at least in part)?

Here’s what you can do:

1. Focus on a Top-Notch Customer Service Experience

As if all the challenges discussed already aren’t enough, you also have to face the fact that consumers know they can switch their buying to online.

Amazon and Walmart have seen greater than 20% growth in their sales when compared to this time last year.

And yes, Walmart has a thriving online marketplace.

The main advantage you have over online shopping lies in experience. Amazon can’t carry your customer’s bags to their cars for them. It can’t open the doors for them.

But it can slash its prices and match or beat your sale price.

And of course, you’ll need all the health safeguards in place – spots marked for social distancing, widened aisles where possible, sneeze guards, employees with face masks, and so on.

Strange times call for a different approach. And going above-and-beyond with service is one way you can begin to rebuild trust with your customers.

2. Engage with Your Customers

Research published at CBS News showed that just 4% of unhappy customers complain.

The other 96%?

They say nothing and simply move on to your competitor.

So, that means you must find ways to engage in a dialogue with your customers and learn what they truly think and feel. This may mean having to do so online or via something as simple as the old-fashioned suggestion box.

Not everyone feels comfortable telling you exactly what they think. Frequently, they soften the blow or tell you what they think you want to hear because they don’t want to publicly hurt your feelings.

3. Remember That Customer Service Is One of Your Greatest Marketing Opportunities

Word of mouth works just as well, if not better, than it always has. When you offer consistently excellent service, news about that spreads.

How much?

That same article at CBS News reported the average person tells 6-7 others about a positive service experience within a week of it happening.

It also found that one positive service experience gets to the attention of about 250 people total.

You need every ounce of that which you can get in the current market.

So, how can you offer customer service so exceptional that consumers don’t stop talking?

You can absolutely regain consumer trust in a shaky market. And now you have a rough strategy as to how.

So don’t lose faith. Instead, turn this crisis into your greatest marketing opportunity.

How to Keep Your Associates Safe from Coronavirus As the Country Opens

No one knows how long it will be until everything gets back to normal again.

6 months? A year? 18 months? 2 years?

During that time, coronavirus could erupt and drive society back into a frenzy again. But then again, it also might not. No one knows for sure.

But for now, the country is gradually going to open its doors for business again. And that’s at least progress.

Of course, one of your associates’ top concerns will be staying safe from coronavirus.

There’s a lot of advice on protecting your associates from coronavirus…much more than we can cover in a single simple blog post. So for now, let’s cover some of the highlights, as recommended by the National Safety Council:

1. Consider Fully Disinfecting Your Entire Workplace

Yep. It’s a big job. But, it may be necessary for your workplace to begin operations again. Strongly consider disinfecting your entire facility and all your equipment.

It’s a wise idea to have this hired out. While your own associates could do this, they may not have the expertise that sanitation (janitorial) services do. So, they could overlook small details that end up allowing coronavirus to spread throughout your workplace.

It’s your choice. But that is a serious consideration. Remember also to check with your local authorities or other regulatory agencies to see if law requires full disinfection also.

2. Screening Procedures

Currently, and for the foreseeable future, widespread testing for coronavirus won’t be available.

So, how do you handle screening for coronavirus from there?

For now, the best you can do is temperature screening and self-assessments. Then, have a policy in place that outlines what happens when you identify an associate with an unusually high temperature or other potential warning signs of coronavirus.

3. Recognize the Importance of Stress Management

Stressed associates have reduced focus on their work. That means more mistakes happen. And if your associates perform high-risk tasks, one mistake can be disastrous.

You can’t get around the fact that working during the COVID-19 pandemic will raise your associates’ stress levels.

However, you can promote awareness of stress and greater associate self-care to keep their stress levels in check.

Taking care of your associates always pays dividends for your business. So make it more of a priority than you ever have before.

4. Stay Up-to-Date with Government Policy

Easier said than done here. But you have to make it happen somehow. Identify the sources of information at the federal, state, and local levels. Stay in touch with what they’re saying.

And have a plan in place for disseminating that information as it becomes available. You may need to assign a small team to this.

Re-opening won’t be simple or easy. But, at least you’ll be able to get back up and operating again. So, keep these tips in mind and make sure you stay in touch with the latest updates as society re-opens.


“The worst is yet to come,” is the message you get from the major news media.

But as a sharp business mind, you know better than to listen to their sensationalism.

However, what’s the reality? What’s really going on with the market? What will happen with the market?

Here’s some of the trends emerging right now:

1. Toy Sales Are on the Rise

Bored children at home more often. Parents at home who have to focus on their jobs. That’s the perfect formula for keeping children entertained with toys!

The National Retail Federation found 42% of consumers purchased toys in March. However, that number increased to 59% in April.

That corroborates evidence which finds toy and game manufacturers increasing their advertising substantially.

It’s one sector you can seemingly count on to do well for at least the near future anyway.

2. Anything Food Remains Strong

The initial shock of the coronavirus pandemic sparked a strong reaction towards purchasing essentials.

If you sell food, you’ve certainly noticed.

The New York Times reports sales were up 79% versus March of last year. That strength has waned, however. During the final week of March, sales were up just 7% over 2019.

Sales have remained fairly strong since. And particularly, meal kits and online grocery delivery services have been some of the bigger winners.

3. Mixed Bag: Entertainment

Obviously, since some forms of entertainment like movie theatres and theme parks are off limits, sales in that regard have plummeted.

However, video games, streaming services, and the afore-mentioned toys, as well as board games and puzzles, have remained strong.

Barred from doing most things, people and their families need something to do.

4. Consumer Electronics Have Skyrocketed

Criteo analyzed data from more than 80 countries and two billion people to figure out current trends.

Webcams, computer monitors, modems, and educational software have seen their sales grow by hundreds of percent.

Maybe your company isn’t in position to create some of these more sophisticated products. However, you can much more easily source and sell accessories for these products…like computer monitor cleaning solutions, mouse pads, and so on.

Remember that in the gold rush of the 1800s, it wasn’t the prospectors who got rich. Rather, it was the companies who sold the tools they needed that experienced great success.

5. Pet Supplies Have Gone Out-of-Control Good

Man’s best friend needs man’s best care during a pandemic. Your four-legged friend or other pet depends on you for their survival.

And consumers have certainly felt the need to be certain that their pets get the best care.

While pet supplies across the board climbed, according to Criteo, the top winners have been cat food and small animal supplies.

Sorry Fido!

Who knows what the coming months will bring? The important thing lies in having data resources you can trust without question.

Stay tuned so you know how to adapt to the market before it changes.

A Simple Roadmap for Re-Opening Your Stores

It’s hard to have a map for something that hasn’t even happened yet, isn’t it?

Well, not for the National Retail Federation.

To help retailers navigate the extreme challenges presented by coronavirus, the NRF has launched Operation Open Doors.

It gives retailers a checklist to follow to re-open in four key areas of business: health and safety, personnel, logistics and supply chain, litigation and liability.

The roadmap was created (and is constantly updated) with help from hundreds of US retailers. You can learn how to do anything…even down to the most minute detail, like sanitizing cash registers.

Sure, you could figure this all out yourself. But you’ll make mistakes and waste financial and time resources while doing so. Instead, save yourself the trouble and learn from others how to navigate the re-opening of your stores.

Check out some of the highlights:

1. State-by-State Coronavirus Regulations

As the name suggests, here you can learn every precise coronavirus regulation affecting each state. That way you don’t make mistakes and find yourself having to pay hefty fines.

And, you’ll understand exactly in what ways you can get your business open as fast as possible so you keep your revenue flowing.

2. Operation Open Doors Checklist

10 pages in length, this checklist outlines what you need to account for as you open your doors.

And you’ll learn some surprising things too, such as some retailers paying their employees an hourly bonus for working during the pandemic, which improves morale and attendance.

3. Precise Step-by-Step Procedures

Currently in development by a team of retail professionals, the NRF is offering precise checklists too.

This includes how you control access to your property, inventory sanitization and management, how to “soft open” your store, and how to source sanitary supplies.

You’ll also find out how to create social distancing policy for your customers and employees. And you’ll learn how to bring back your employees from furloughs or layoffs, as well as legal issues which surround doing so.

Finally, you’ll learn the legal definition of negligence as it relates to COVID-19 so you avoid any costly brushes with the law.

You’ll know exactly what to do to get back on your feet again…without having to invest time and money in creating all the procedures yourself.

It’s simply good common sense to at least give Operation Open Doors a look. You can view the resource at that National Retail Federation’s website.

Why You Should Use Paper Towels Instead of Air Dryers

Washing your hands didn’t used to be a thing you had to consciously consider prior to coronavirus.

Maybe it should have been. But for the most part, you simply would wash your hands when you could. That was it. Nothing to it. You didn’t even think about it.

And now, it’s a big deal. For a small percentage of the population, it could mean life and death.

We’ve covered exactly how to wash your hands in previous posts. And now, what should you do after you wash your hands to keep yourself and everyone else safe?

Backed by sophisticated studies, Experts recommend using paper towels to dry your hands instead of air dryers.

What Makes Paper Towels Better?

Interestingly, the UK-based study led by Dr. Ines Moura proving the superiority of paper towels had enough forethought to assume that subjects would not wash their hands correctly. That’s precisely what most people do, so it makes total sense to start there.

Basically, air dryers blow viruses all over the place. The study found 5x more viruses on subjects’ clothing and 10x more viruses on physical surfaces!

The study noted that both air dryers and paper towels do remove a significant amount of viruses. So each does have some effectiveness.

But when you compare the two, paper towels win the competition by far.

To gather the data from which to draw conclusions, researchers had subjects wear an apron over their clothes. And they also analyzed common public surfaces like doors, handrails, elevator buttons, and public chairs.

This is one real and accurate study of what happens in daily life.

If you like technical reading, you can check out the full study here.

The Obvious Implications

Sometimes you have studies that suggest more research needs to be done to prove a certain conclusion.

But not in this case. This study has a precisely irrefutable conclusion. And past studies have found the same.

So, as you return to work in the days and months ahead, not only should your staff follow the CDC’s handwashing guidelines, but they should also dry their hands with paper towels.

Air dryers may be more environmentally friendly. But using paper towels can literally save lives!

3 Examples of US Retailers Adapting to the Coronavirus Market

What’s more inspiring than a business story which shows a concrete result that truly works?

It’s hard to think of something, isn’t it?

So, let’s get right to some fascinating ways American retailers are making huge pivots and turning themselves into winners in the current market:

1. Reposition Your Products with Smart Marketing

Of all the product niches, clothing has been hit the hardest. Some data shows as much as 50% of that market has disappeared.

…But what if nearly 100% of your market disappeared?

That’s what happened to iHeartRaves. Obviously, raves have been shut down totally across the nation. And it’s uncertain when consumers will feel comfortable in such close quarters with others again.

It could be a year, or several, before raves and music festivals become a normal thing.

In response, iHeartRaves decided to pivot and market their products as loungewear and lingerie. They also launched a new product line called “Cute and Cozy,” with products designed specifically to be worn at home.

They also decided to design and sell new face masks. And so far, they’re tiding the rough waters of the current market.

2. Shift Your Supplier Strategy

What if your main suppliers are overseas and you’re not sure if they handle your product in ways that protect consumer health and safety?

That’s the position Ashley Metoyer, owner of women’s fashion store Creole Couture Boutique, found herself in.

She decided to make a quick shift and go with a single US-based supplier. Previously, it would take her 10-21 days to get a product to a customer. Now, she can ship products to customers in 3-4 days.

While this has increased her costs, she’s also experienced a nice boost in sales.

How can you innovate with your suppliers to keep your sales consistent?

3. What about Virtual Product Demos?

Consumers would like to ideally touch every product they consider before buying. Since consumers will be hesitant to come to your store even after businesses are allowed to open, take your products to them.

Canadien Home Leisure, which sells pool tables, hot tubs, patio furniture, and barbeques opted for that route.

And while they have been hit hard by the pandemic, they’ve also created a new income stream with these product demos.

Simply go to YouTube and research your favorite brands to figure out how to create effective product demos that sell.

You can make it through these challenging times. And you may even come out much better than before.

You simply have to figure out how you can best adapt to the current market. Do that, and you’ll make it through just fine.

What to Consider to Get Ahead of the Coronavirus

Navigating unprecedented territory like coronavirus means you’re caught in a reactionary mode.

Coronavirus does some damage. The market reacts. You react to the market. And then it repeats again and again.

If you’re reacting, you probably aren’t doing too much worse than probably even most companies. Coronavirus moves faster than many decision making processes.

But how do you get one step ahead of something you can’t control and haven’t experienced before?

It may not be as difficult as you fear. Here’s what to do:

1. Create A Team Solely Focused on Planning Ahead

Specialists got your company to where it is. And specialists can keep you ahead.

Create a team specialized in planning ahead only. Identify leaders in your organization who have experience navigating crises.

Help them create a decision-making process. And then get out of their way and let them do their thing.

2. A Simple Process to Follow

To know where to go, you have to know where you are, no matter how painful it might be to look.

So, your Get-Ahead Team’s first order is to take a baseline measurement and understand the state of your company as it is now.

Once you understand that, then you can figure out where to go. But, the problem is that you don’t know how coronavirus will change the market in the future.

Some people are actively calling for a double-dip recession the likes of which has never been seen.

Others think we’ve made it through the worst. The truth? No one knows the future.

So react with common sense by projecting the possible versions of the future and what you’ll do if each happens. Develop a plan of action should something completely unexpected happen.

At this point, you don’t need to create detailed plans. You simply want to have a broad strategic response. Take time to plan out all the details, and you’ll soon find yourself trailing the problems coronavirus causes once again.

As you develop your list of scenarios and responses, look for common themes across your various planned approaches. You can act on those with confidence.

Other approaches will make sense in some scenarios but not in others. They have some level of associated risk. So, as you move forward, learn as much as you can about each scenario to remove as much risk as possible. Then act on the plans which give you the most confidence.

3. Finally, Get Ready to Act

You need to know when it’s time to act. After all, you’re carefully crafted plans could quickly become outdated.

So, you need to set “trigger points,” which are the set of conditions that tells you it’s time to act.

And, your CEO should be involved with your Get-Ahead Team as you create these.

It will be scary, and perhaps even downright death defying. However, you can make it through. And you may even come out much better than before.

How to React to the Plummet in C-Store Sales

How far have your sales slid? Everyone’s been hit hard.

For now, what can you do to salvage enough revenue to make it through until consumers return to normal behavior again?

When could that be anyway? No one truly knows. It could be a few months. And it might be a couple years.

Then again, you could see the coronavirus come back a little in the middle of the summer or during the fall and terrify the market once more.

Will you ever find yourself in such a difficult market ever again? You may well never find yourself this challenged.

For now, what can you do to make it through until we hit the worst point (which hopefully has already happened), and things begin to get on a track to normal again?

Here’s some ideas:

1. Add Mobile Ordering and Delivery

Of course, consumers want more of this now because of the coronavirus pandemic. And at the same time, consumers in a normal market want mobile ordering and delivery.

So not only will mobile ordering and delivery help your c-store now, but it’ll help you in the years to come too.

Driving this growth are Millennials and Generation Z. 52% of these two groups say they would buy more if mobile ordering and delivery were available.

It may be hard to find the funds to add this option. But then again, it may be your best opportunity to drive growth in the near future too.

2. Add New Product Lines

Right now may be more about your c-store’s survival than anything else. You may need to have the willingness to abandon traditional product lines and add new ones.

Because consumers right now are panicking, they’re hoarding essential items like food. You know that. You probably see that happening at your grocery store.

Well, maybe for now and the foreseeable future, your c-store has to become a serious supplier of specialty snacks. You might have beef jerky at your store already, for example.

How could you expand that selection?

Desperate times call for desperate measures. And this may be the time to think way, way outside the box.

3. Why Consumers Go to C-Stores During the Coronavirus Pandemic

Not all c-store news is bad. Some consumers are willing to spend more right now. For those with that ability, Convenience Store News found this is why they go to c-stores:

  • Less crowded than other stores (57.9% of those surveyed)
  • Convenient location (35.1%)
  • Items they need actually in stock (32.5%)

Notice that word “need.” That implies an item a customer views as essential for life during the coronavirus pandemic.

How can your c-store keep hard-to-find inventory in stock more than the competition?

The coronavirus pandemic doesn’t mean you have to throw your arms up in the air and quit.

Instead, adjust to market conditions. At the very worst, you’ll be okay and make it through. And you could also hit on a new strategy that gives you a serious advantage over your competition.

How Your Customer Service Can Rock During The Coronavirus Pandemic

Some look at the coronavirus pandemic and think,”Oh boy, what do we do now? The world’s never going to be the same!”

But others look at the exact same set of circumstances, recognizing they present an incredible opportunity.

American business has made it through the Great Depression, Black Monday, the 2001 .COM crash, and lately, the Great Recession.

…And that’s just the short list of crises we’ve made it through in the past century!

We’ll undoubtedly make it through the coronavirus pandemic too.

So, how can you make the most of it, instead of running around in circles and yelling,”The sky is falling! The sky is falling!”

Here’s some simple things to focus on with your customer service team:

1. Retrain Your Workforce to Keep Customer Service Quality High

Don’t cap overtime. Let your customer service team work extra hours.

And cross-train your existing employees to make sure customers get the same high-quality service they expect from you.

What better way to make a lasting impression on your customers than to be the company who offered awesome service throughout the coronavirus pandemic?

2. Adapt Your Business Model

Some companies, and this is absolutely no joke, offer overnight delivery of their product at no additional charge.

What if that doesn’t work with your budget?

No problem! Do what you can. Maybe you can offer reduced-cost expedited delivery. Or, perhaps you offer a 20% discount on future purchases.

You have at your disposal a million different ways to improve customer service. So figure out what works with your budget, and do what you can to help your customers out.

3. Improve Your Online Ordering Processes

Market segments (such as Baby Boomers) who previously minimized the importance of ordering online or ignored it entirely, will shift towards online ordering.

They may do all or some of their shopping online. It’s hard to say what the true extent of the change will be.

But it will happen. They’re the generation with the highest potential suffer the worst effects of coronavirus after all.

So, how can you accommodate this market shift with your customer service team?

4. Humanize Your Online Customer Service

Does your customer service team see customers as people or business transactions?

Which view do your own internal business policies encourage?

Do customer service reps just recite their way through the process? Or do they take the time to listen, care and get your customers a genuine solution?

Could you be different and offer a video feed when your customers contact you online, which is something practically no company currently does?

Every little interaction needs to go under a microscope. Adapt each to help your customers feel like real, worthwhile people…because they are!

Don’t throw away this once-in-a-lifetime opportunity to offer stellar customer service that skyrockets your business.

Aiming to truly be of service to your customers wins them over in droves. And that effect only increases during an extreme crisis like we find ourselves in.

How to Be a Leader During the Coronavirus Pandemic

Everyone wants someone who’s comfortable with being in charge during times of crises. And that effect is amplified at least a hundred times because we have absolutely no experience dealing with something like coronavirus.

How do you lead effectively? What do others need from you? What should you focus on?

It’s never easy to lead because not everyone agrees with you or likes what you do.

But you can lead your company through coronavirus. And here’s some of the top things to consider as you do:

1. Remain Confident You’ll Get Through

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” – John Maxwell

Mr. Maxwell has written many books on leadership which have sold millions of copies. Several have even made the New York Times Best Seller List.

Notice the above quote doesn’t place the focus on optimism. Rather, it emphasizes following through on a plan of action and making it through.

That needs to be your attitude. You don’t need to know what’s going to happen or how you’ll deal with it.

You just need the confidence that somehow, some way, you’ll make it through. People will notice that and they’ll come right along with you when they see that’s your attitude.

2. Always Tell the Truth

Never sugarcoat. People pick up on that, realize you’re full of it, they lose trust, and then they leave.

Always tell your staff the truth. And if you don’t know the truth, simply say,”I don’t know. But we’ll figure it out.”

They should never be confused after hearing what you say. They should know exactly where you stand and what you’re planning to do.

3. Focus on Empathy And Service

Your team, and humans in general, want security, comfort, and love. They want to know that above all else, you care for them.

If they sense you looking out for your own interests in favor of theirs, they’re not going to hang around.

Or, they’ll perform at a much lower level than you would like.

Have empathy for all the chaos they’re going through. Aim to help out in any way you can, no matter how small.

The best way to get others to care about you and your company during a crisis lies in caring for them first.

Leadership is not easy, even in a normal market. But you can do it – otherwise you wouldn’t have the leadership position that you do.

So, take a deep breath, think carefully about your next steps, and trust it’ll all end up okay. And you’ll make it through just fine, no matter how intimidating the circumstances.

How Are American Businesses Responding to Coronavirus?

American companies, those which can remain in operation, aren’t simply letting coronavirus have its way.

While you can’t control what coronavirus does, you can adjust and make the most of it.

Take a look at what some other companies have decided to do while coronavirus does its thing:

1. Keeping Patient Mental Toughness

Yes. It’s hard to be patient when your business is going through massive upheaval. You may be one of the businesses who has lost all or most of your revenue.

What are most CEOs doing?

They’re hanging tough.

According to the Young Presidents Organization, 82% of the CEOs surveyed believe revenue will continue to fall for the next six months. However, 54% expect revenue to be back to normal in a year.

YPO also found that CEOs are communicating more with employees, adopting new health and safety procedures, cancelling events, and stopping business travel.

With everyone cooped up for at least the foreseeable future, this brings great opportunity for innovation.

2. Companies Watch Out for Employee Health

Some companies aren’t caring for the health of their workforce. But others are.

Walmart has said it will allow any employee to take time off to avoid the virus if they’re afraid of it. They don’t need proof of an outbreak threatening their health. They’re simply allowed to stay home if they have any fear.

The state of Colorado has also enacted a new policy that will require employers to offer paid time off to their employees.

Starbucks will also allow its employees to attend therapy sessions at the company’s cost. It had been rolling out its new mental health benefit prior to coronavirus’s outbreak. And now it’s following through as it spreads.

Taking care of your employees during crises builds trust and morale. And it can help you win a stronger market position as the economy returns to normal.

3. Giving to Charity

No joke. Even as businesses get crushed by coronavirus, many continue to give to charity.

Empirical studies have established a definite connection between corporations who give to charity and stable long-term financial performance. They’re also more likely to recover following a crisis.

You may not have the means to continue giving at your normal levels as coronavirus progresses. And you may think it’s completely crazy to consider.

But it does help you through, strange as it sounds. So look at your budget, and continue to give as best you can.

Coronavirus will win some battles. But it doesn’t need to win the war. You’re not helpless. You can take action and make the most of it.

So plan your strategy based on what you’ve learned here, and you’ll make it through bruised, but okay!