Getting Your Team Excited About Sustainability

Sustainability is no longer just a buzzword. It’s a critical imperative for businesses looking to make a positive impact on the environment and society. It’s also no longer a generalized effort. More than 2,000 large-scale companies are setting science-based carbon targets that they can measure and meet by certain timelines. 

Getting a team excited about sustainability efforts can be a challenge. There are several effective strategies you can employ to engage and inspire your co-workers to embrace sustainability. 

Education and Awareness

Start by educating your team about the importance of sustainability and its relevance to your organization. Share information about the environmental and social impacts of unsustainable practices and the benefits of adopting more eco-friendly alternatives. Host workshops, seminars, or guest speaker sessions to spark discussions and raise awareness about sustainability issues.

Lead by Example

As a leader or advocate for sustainability in the workplace, lead by example. Incorporate sustainable practices into your own work routines to demonstrate their feasibility and effectiveness. Whether it’s reducing paper usage, recycling waste, or using energy-efficient appliances, your actions can inspire others to follow suit. If you make your actions a natural part of your day, your office mates are more likely to as well. 

Set Clear Goals and Targets

Establish specific sustainability goals and targets for your team to work towards. Make these goals measurable, achievable, and relevant to your organization’s mission and values. As previously mentioned, some of the world’s biggest and most successful brands (like Nike) are putting numbers to their carbon-reduction initiatives. They’re also going above and beyond by making those numbers and goals public — inspiring their customers and competitors to keep them accountable. By providing a clear roadmap and milestones, you can similarly motivate your team to take action and track their progress towards becoming more sustainable.

Foster a Culture of Collaboration

Encourage collaboration and teamwork by involving your co-workers in the decision-making process regarding sustainability initiatives. Solicit their ideas, feedback, and suggestions for improving sustainability practices in the workplace. Creating a sense of ownership and involvement can increase engagement and commitment to sustainability efforts.

Recognize and Reward Progress

Acknowledge and celebrate the achievements and contributions of your team members towards sustainability goals. Whether it’s implementing a new recycling program, reducing carbon emissions, or promoting eco-friendly practices, recognize your team’s efforts publicly and reward them for their commitment to sustainability.

Provide Training and Resources

Equip your team with the knowledge, skills, and resources they need to adopt sustainable practices effectively. Offer training sessions, resources, and tools to help them understand sustainability concepts, implement best practices, and overcome any challenges they may encounter along the way.

Make it Fun and Engaging

Incorporate fun and creative elements into your sustainability initiatives to make them more engaging and enjoyable for your team. Organize eco-themed events, contests, or challenges, such as a “greenest office” competition or a tree-planting day. By infusing a sense of excitement and camaraderie, you can energize your team and foster a positive attitude towards sustainability.

Getting your team excited about sustainability requires a combination of education, leadership, collaboration, recognition, and creativity. The team at Pollock Orora is dedicated to creating greener workplaces and our industry experts are well versed in the ways to make it happen across numerous industries. Call 800.843.7320 or email today to learn more about how Pollock Orora can make SOLVED happen for your sustainability goals.