With the holidays quickly approaching, it’s the perfect time for retailers to start thinking about gift wrap. Gift wrap is more than wrapping a box and putting a bow on it; it makes a statement about the quality of your brand. It’s important that it compliments the aesthetics of your business and is practical for the products you sell. Here’s how to pick the perfect gift wrap for your business:

Consider the Occasion

Christmas isn’t the only time customers may want their items gift wrapped. There are many gift wrap worthy occasions, such as anniversaries, birthdays, Mother’s Day, Valentines Day, and the list goes on. The key is to choose gift wrap that is appropriate for multiple occasions. 

Think about the possible occasions someone may buy your products as a gift for someone else, then choose gift wrap that is flexible and appropriate to fit those occasions. Don’t back yourself into a corner by only having bright red Christmas paper. 

Choose Packaging Wisely

The way you package retail items is one of the first things people notice about your brand. When choosing gift wrap, packaging is equally important. This is the time to consider whether you want to gift wrap your products in boxes or bags, as well as color schemes and other branding images. The colors of your gift wrap should match the colors of your branding. If your company colors are dark blue and white, you don’t want to choose pink and yellow gift wrap. The goal is for people to see your gift packaging and recognize it as your brand.

There’s also a practical aspect that comes with choosing gift packaging. The size of your products, fragility and other factors are all things to consider when choosing between gift bags or boxes.

Have Fun With Paper, Ribbons and Accessories

Choosing wrapping paper, ribbon and tissue paper is where it gets fun. There are many styles, materials and accessories to choose from. This is another area where color schemes and branding images are important. Your gift bags or boxes should coordinate well with your paper, tissue paper and ribbons, and compliment the image of your brand. 

Stay Within Your Budget

Choosing gift wrap also depends on your budget. If your brand’s image is luxury, choose gift wrap made from luxurious materials, and pay special attention to detail when it comes to accessories. This requires a higher budget for materials. On the other hand, if your brand values providing affordable products to your customers, then your gift wrap can be more budget-friendly and may skip small details like bows or ribbons. Affordable gift wrap doesn’t mean sacrificing quality, however. You can still accomplish a high quality effect with budget-friendly materials.

Regardless of your brand’s image, sustainable packaging is always a good option. Customers value responsible businesses that are mindful of their impact on the environment. How consumers react to your brand is largely based on packaging, and this includes your gift wrap. Even if your brand falls in the budget category, sustainable packaging is a must.

Respect The Customer’s Time

Since gift wrapping happens in-store, be respectful of the customer’s time. Choose gift wrap that is quick and practical for the sales associates to work with. Don’t hold up your customers by making them wait a long time for their items to be elaborately gift wrapped. Choosing gift wrap is about finding the perfect balance between style and practicality.

Gift wrapping is a process and an act of customer service. It should appeal to your customer while speaking to the values and image of your brand. Pollock Orora offers a variety of packaging solutions, including gift boxes, bags, tissue paper and ribbon to help you choose the perfect gift wrap for your business. Let us help you SOLVE your gift wrap!