As the holiday season approaches, retail storefronts need to be ready for increased foot traffic, online orders, and a surge in demand. Preparing your store now will ensure smooth operations and help you maximize sales during this critical time. At Pollock Orora, we’re skilled at helping retail stores optimize and prioritize the keys to a successful holiday season. Here are some essential steps to take to get your storefront holiday-ready.
1. Prepare Your Packaging and Supplies
Holiday rush means an uptick in sales, and that includes shipping more products out the door. Now is the perfect time to assess your packaging inventory. Partnering with a reliable supplier like Pollock Orora ensures you have enough stock of boxes, bubble wrap, tape, and custom packaging solutions. With so many purchases happening online, don’t neglect your ecommerce packaging options as well! Consider festive packaging to make your customers feel more connected to the holiday spirit. Offering gift wrap or branded holiday packaging can make a memorable impression!
2. Audit and Organize Your Inventory
An organized inventory is key to smooth operations during the busy season. Take time to conduct a thorough inventory audit. Identify best-sellers and make sure you have adequate stock on hand to avoid selling out. Simultaneously, mark down or bundle slow-moving items to make room for newer, holiday-themed products. Investing in proper storage solutions, such as shelving and bins from Pollock Orora, will keep your inventory neat and accessible.
3. Enhance Your In-Store Displays
Your storefront’s visual appeal can attract or repel potential customers. Get festive with holiday decorations that complement your store’s theme. Unique window displays can draw in shoppers, while strategically placed point-of-purchase displays can encourage impulse buys. Pollock Orora’s custom display solutions can help you design standout shelving or floor displays that are not only visually attractive but also sturdy enough to withstand high traffic.
4. Prepare for Increased Foot Traffic
With more customers coming through your doors, the last thing you want is clutter or confusion. Evaluate your store layout and make adjustments to improve flow. Create clear paths to registers, and place best-selling items where customers can easily access them.
5. Bolster Your Shipping Strategy
Online orders often skyrocket during the holidays, and delayed shipments can lead to frustrated customers. Now’s the time to streamline your shipping process. Pollock Orora offers a range of shipping materials that can ensure your products are delivered securely and on time. From durable corrugated boxes to protective void fill, the right packaging can protect items from damage and create a positive unboxing experience.
By preparing now, your storefront will be ready to handle the rush, create a great customer experience, and drive increased sales during the holiday season! Pollock Orora is here to solve!