The Role of Packaging Technologies in Enhancing Product Protection

The explosive rise in Ecommerce sales spotlights the importance of packaging technologies and their role in enhancing product protection. Product packaging must safely withstand a variety of climate and transportation challenges, all while satisfying the expectations of savvy customers seeking environmentally friendly packaging. Packaging solutions are constantly evolving to meet these needs. 

Embracing packaging technologies

Recent advances in packaging technology have made keeping products safe easier than ever. These are a few examples of packaging technologies that keep products protected: 

Airtight packaging

 The development of airtight packaging has increased the shelf life for many products. From cosmetics to food items, pharmaceuticals to chemicals, the evolution of advanced packaging benefits manufacturers and consumers alike from unnecessary waste, possible package tampering, and can even be a deterrent to theft. 

Protective packaging

Protective packaging solutions can also eliminate damages resulting from storage and during shipping. Crush-proof, sturdier exterior packaging allows for efficient product storage, and may significantly decrease product damage during transport and shipping. Fewer returns can mean higher profit margins.

Sustainable packaging

Utilizing sustainable packaging materials is advantageous to you, your customers, and our planet. Packaging that is environmentally friendly reduces your carbon footprint and attracts buyers to your product. Better designed, sustainably resourced packaging is sleeker, sturdier, and more customizable, providing additional protection during the shipping and stocking process while building brand awareness. 

Unwrapping your brand experience

It’s so disappointing to receive a product that has been damaged during shipping, possibly rendering the product completely unusable. The goal of advanced packaging solutions is to provide well-designed products that do one, or all of the following:

  1. Insulated packaging provides climate-controlled environments to protect sensitive products from damaging exposure to heat or cold during shipping.
  2. Moisture-proof coatings or packets can inhibit damage to dry goods and electronics when exposed to moisture.
  3. Space-age shock absorbers or cushioning materials protect the most fragile of items. The majority of these are now sustainable and cost effective.
  4. Smart packaging provides tracking capabilities in real-time that allow you to monitor shipping status via use of things such as QR or RFID codes. This provides both you and your customers with much-needed information regarding delivery of items that may be sensitive to the elements or otherwise fragile.

High-quality packaging adds an extra layer of security that goes a long way to the ultimate customer experience when opening your product. Customers enjoy luxury experiences without paying steep prices. Packaging solutions can provide the best opening experience for your target market. Happy customers build brand loyalty which increases profitability.


Successful manufacturers seek innovative package designs that provide protection, brand identification, and customized experiences for consumers. We are the company where SOLVED happens. Contact us today to learn about the packaging solutions that Pollock Orora has to offer.