Top 5 Ecommerce Challenges and How to Overcome Them

A sizable portion of life is being lived online, especially in these days after the pandemic. To meet these challenges, you have invested time and effort into creating an online presence to entice consumers to visit your ecommerce website. Pollock Orora has built a reputation for offering ecommerce packaging solutions for its customers, and has 5 critical areas where your ecommerce business might be able to improve.


Your brand and product may be unique, but when consumers are using simple keywords to shop, how can you distinguish your site from millions of others? Getting your brand name out there is an essential part of building a reputation, but you also need to differentiate yourself from other brands. What makes your brand unique? Why do you feel your customers would be better off buying from your brand than any others? And what are your competitors doing? Keep these questions in mind when crafting your ecommerce website.

Knowing your customers

All customers deserve to be treated with respect. Be sure online customers are treated as well as your in-store customers. If you offer a sale in your brick-and-mortar store, duplicate the sale online. Likewise, any incentives or customer reward programs you offer in person need to be replicated for your online consumers.

Remember, customers have choices. If your price is lower than your competitor’s, you may still lose the sale if your shipping costs are too high. Offer free shipping after a set amount of money is spent, or offer free shipping to customers who sign up for your rewards program.

Omnichannel customer experience

Give customers the option of finding you on social media, on your website, by phone or email, or in your store. Unite all these points of contact to create the ultimate customer experience by observing where your customer demographic chooses to shop, integrating those points, and ensuring those points all work in unison. In other words, when one channel is updated, they are all updated with the same information, whether it is an advertisement or the amount of remaining inventory.

Remember: your investment will double if your website is optimized for search engines and mobile devices. Make sure your website mentions all the keywords you would want to be found under in searches and that the user experience is just as good, if not better, on mobile as it is on a desktop computer.

Hiring talented co-workers

Your ideas mean nothing until someone is able to bring them to light. Find the correct co-workers to design, update, and run your ecommerce platform. You will also need cybersecurity experts, inventory specialists, salespeople, customer retention specialists, and a strong leader. Many of these roles can fall to one individual, but remember the adage that it takes money to make money. Hire quality co-workers to bring your ideas online sooner rather than later.

Using the right packaging

The packaging you choose for your ecommerce business can mean the difference between consistently damaged products and a consistently successful customer experience. You need to find the right packaging at the right price. With the recent explosion of customers ordering just about everything they can online, it’s important to pay attention to the details.

Using eco-friendly packaging, for example, shows your customers that you care about the environment. Customizing packaging shows customers that you care about your brand and their experience with it. The great news is, you can have the best of both worlds if you order from the right supplier.

Need to find the right packaging for your ecommerce business? Pollock Orora can make SOLVED happen for you. Give us a call at 800 843-7320 or contact us at