With the trend of underconsumption core on the rise, some consumers are making fewer total purchases and reducing their shopping trips. To stay in business, it’s important for retailers to respond appropriately to this rejection of consumerism.

The underconsumption trend pushes people to buy only what they need, when they need it. The idea is to avoid stocking up on things that expire, such as food, makeup and personal hygiene products until they run out, or purchasing new clothes, shoes and accessories until they’re needed. Here’s what retailers can do in response to the rising popularity of underconsumption core:

Showcase Quality

Placing emphasis on quality reassures your consumer that they need your product. To appeal to customers practicing underconsumption, focus on conveying the high-quality nature and design of your products. With reduced purchase frequency, consumers look for items they know will last and serve their purpose well. They don’t want to buy items that need to be replaced often. So, retailers should ensure their messaging highlights the quality and durability of their products.

Emphasize Versatility

Make sure your marketing campaigns demonstrate the versatility of your products. Those buying for longevity will want to know that your product serves multiple purposes. For example, maybe your product serves one initial purpose, then once it’s gone the container serves another purpose. Or, maybe your product serves multiple purposes at the same time. For example, consider marketing fashion items in a way that shows they can be styled for various occasions. Customers on the underconsumption trend look for adaptable products  with numerous functionalities.

Promote Sustainability Practices

One of the main messages behind underconsumption core is mindful purchasing. Encourage mindful consumption by promoting sustainability practices. Make sure your business focuses on using eco-friendly materials, reducing waste and promoting ethical labor practices. Underconsumption core consumers want to know the companies they purchase from care about their employees, the environment and sustainability.

At Pollock Orora, supporting the success of your business is our top priority. Visit our website to learn more about the retail solutions Pollock Orora offers to help you respond to the underconsumption core trend.